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Our Story


definition: Motherin a respectful tone

Origin: Nigeria

“Yuuma”, is a bold and unapologetic way of owning our roles as mothers without letting go of our individuality.

It is also believing in ourselves as women FIRST.

YUUMA was born through the desire to continue serving mothers. With her hobby as a content creator, Donnya was able to grow a community of mothers through her influence. Her voice and her story have even reached Parent's magazine, giving Donnya a place in the Top 10 Black Mom Bloggers to follow!

Behind the scenes, being a mother has always been her first priority. After her first child, she knew that there had to be a better diaper bag design that offered more freedom and space for mothers, so she designed her own!

These crafted bags are tailored for mothers through all stages of motherhood. Whether you just had a child or a mother of two toddlers, our diaper bags are suited for YOU.



Our goal is to have a diaper bag that not only is functional but is also designed to highlight YOU. We are so used to traditional designs that lock us in the “Mother” label, drowning our individuality.

But that ends here.

We want you to feel independent and present while also doing what you do best.Our line of bags is designed for those who are not just mothers, but women who play multiple roles in their lives.

From mompreneurs to working mothers, and stay-at-home moms, we are ALL tackling more than one role EVERY DAY!

When using our diaper bags, moms can step out into the world with no restraints and feel confident while doing so!

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