YUUMA was born from the personal struggle of founder Donnya Negera, a mom and influencer, who sought a diaper bag that was both stylish and functional while pregnant with her second child.

Frustrated with the lack of options that catered to the modern mom, she designed her own bag, giving birth to YUUMA.

We stands as a testament to the belief that motherhood doesn't mean compromising on style or practicality.

YUUMA is dedicated to empowering moms to embrace their individuality and maintain their sense of style while navigating the joys and challenges of parenting.